HERO USA, Health Education and Recreation Organization, became an official corporation in May 2009. However, the ideals and principals that form the foundation of HERO have been developing in the minds and lives of its four founders for many years. Coming from an array of different upbringings, cultural and educational backgrounds, their common passions for recreational sports, an active lifestyle and cultivating relationships through helping others brought four people together in both friendship and business. The strengths created through their diversity as a group makes for a “perfect storm” to achieve great accomplishments by changing the lives of all who choose to participate and get involved with the HERO USA mission and lifestyle.